It’s here!!! The official launch of the brand new American Pecans consumer campaign! “We are thrilled to officially launch the American Pecans, The Original Supernut brand to consumers, a first for our industry. This campaign is in direct service to the American Pecan Council’s (APC) goals of increasing demand for U.S. pecans, both domestically and abroad, and…
Pecans are set to get their own nationwide marketing campaign similar to “Got Milk?” and “Pork: The Other White Meat.” The campaign will include a new, catchy slogan for pecans, with a focus on communicating that pecans aren’t just a nut for pies, but are also a healthy snack. Look for the American Pecan Council to launch…
“The U.S. Department of Agriculture (USDA) has announced additional reporting and information collection requirements for the marketing order regulating the handling of pecans grown in the States of Alabama, Arkansas, Arizona, California, Florida, Georgia, Kansas, Louisiana, Missouri, Mississippi, North Carolina, New Mexico, Oklahoma, South Carolina and Texas. Pecan handlers will be required to provide the…
Georgia remains the top pecan-producing state in the United States. With the majority of the 2017 harvest now complete, yields are estimated to be between 90 million and 100 million pounds of pecans! Read all about it here!
Running out of ideas for Christmas gifts? Here are some delicious ideas that your friends and family are guaranteed to love! Remember to use Georgia pecans!
The American Pecan Council toured pecan farms here in Georgia last week. The council, along with members of their newly organized marketing team, came to Georgia as part of a nationwide tour. They want to meet America’s pecan farmers and glean a deeper understanding of the industry. The council aims to raise awareness and increase…
Dietitians agree that pecans are a superfood! They are high in antioxidants, full of minerals, and naturally sweet! Nuts have have a very well-deserved reputation as a health food. In addition to fiber and plant protein, they’re chock-full of good fat, vitamins, minerals, and antioxidants. But pecans are one nut that healthy eaters tend to…
“With a federal marketing order in place to help increase consumption, the U.S. pecan industry is working harder to convince consumers that the healthy nut taste good in more than a delicious pie at Thanksgiving.” Read more about the exciting marketing plans for the American pecan.
One year ago, pecan growers across America voted decisively in favor of a federal marketing order. This summer the American Pecan Council is prepping to market and promote pecans, invest in research, and establish quality, grade, and size standards. Read to learn more and visit the American Pecan Council’s new website.
According to Persistence Market Research, the global pecan market is expected to continue its robust growth during the forecast period (2016-2024). The high nutritional value of pecans and the increasing shift towards healthy lifestyles are the driving factors of the pecan market. Read more.