Pecan Nation, a new brand of snacking pecans, is set to launch to a large, nationwide market this fall. “The pecan category is missing that bell cow … a destination brand that consumers can rely on year after year. That’s why we’ve created Pecan Nation. We needed a way to share these amazing pecan varieties…
As part of the new nationwide pecan marketing campaign, several new Georgia pecan commercials have been released. Haven’t seen them? You can watch here!
Pecans are set to get their own nationwide marketing campaign similar to “Got Milk?” and “Pork: The Other White Meat.” The campaign will include a new, catchy slogan for pecans, with a focus on communicating that pecans aren’t just a nut for pies, but are also a healthy snack. Look for the American Pecan Council to launch…
“The U.S. Department of Agriculture (USDA) has announced additional reporting and information collection requirements for the marketing order regulating the handling of pecans grown in the States of Alabama, Arkansas, Arizona, California, Florida, Georgia, Kansas, Louisiana, Missouri, Mississippi, North Carolina, New Mexico, Oklahoma, South Carolina and Texas. Pecan handlers will be required to provide the…
The American Pecan Council toured pecan farms here in Georgia last week. The council, along with members of their newly organized marketing team, came to Georgia as part of a nationwide tour. They want to meet America’s pecan farmers and glean a deeper understanding of the industry. The council aims to raise awareness and increase…
One year ago, pecan growers across America voted decisively in favor of a federal marketing order. This summer the American Pecan Council is prepping to market and promote pecans, invest in research, and establish quality, grade, and size standards. Read to learn more and visit the American Pecan Council’s new website.
U. S. pecan growers are confident the federal marketing order (FMO) they passed in a March referendum will increase consumer demand for their crop. The pecan industry is specifically gunning for a share of the snack market that pistachio and almond growers have built using funds they’ve collected for years under similar orders for their…
Interest in pecans is on the rise! Undeterred by the possibility that Georgia pecans might flood the market in six or seven years, the increasing popularity of the crop has University of Georgia Cooperative Extension pecan specialist Lenny Wells encouraged about the future of the state’s pecans. Popularity in Pecan production has skyrocketed in Georgia…