Pecan Nation, a new brand of snacking pecans, is set to launch to a large, nationwide market this fall. “The pecan category is missing that bell cow … a destination brand that consumers can rely on year after year. That’s why we’ve created Pecan Nation. We needed a way to share these amazing pecan varieties…
Pecans are set to get their own nationwide marketing campaign similar to “Got Milk?” and “Pork: The Other White Meat.” The campaign will include a new, catchy slogan for pecans, with a focus on communicating that pecans aren’t just a nut for pies, but are also a healthy snack. Look for the American Pecan Council to launch…
“The U.S. Department of Agriculture (USDA) has announced additional reporting and information collection requirements for the marketing order regulating the handling of pecans grown in the States of Alabama, Arkansas, Arizona, California, Florida, Georgia, Kansas, Louisiana, Missouri, Mississippi, North Carolina, New Mexico, Oklahoma, South Carolina and Texas. Pecan handlers will be required to provide the…
The American Pecan Council toured pecan farms here in Georgia last week. The council, along with members of their newly organized marketing team, came to Georgia as part of a nationwide tour. They want to meet America’s pecan farmers and glean a deeper understanding of the industry. The council aims to raise awareness and increase…
“Pecan growers now have a Pecan Marketing order to promote pecans around the world. Like all commodity marketing orders pecan growers will pay an assessment which will be used to support and promote pecans around the world. It should result in higher prices for growers everywhere. It will promote research for growers in all fifteen…